Book Stall Owner in Winnetka Looking For Potential Buyers

Roberta Rubin, owner of the 30-year-old bookstore, confirmed on Monday that it's time to move on.

A beloved, 30-year-old bookstore is looking for a new owner.

Roberta Rubin, owner of , confirmed on Monday afternoon that she is looking for someone else to take charge.

"It's getting to be that time," she said. "I'm looking for an exit strategy, and this sort of thing requires due process. It's not going to happen overnight."

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It's been quite a year for the Winnetka bookstore, recently named Publishers Weekly 2012 Bookstore of the Year. The 74-year-old owner also expects a 30 percent uptick in sales this year.

"We're not going to close tomorrow," said Rubin, alleviating potential fears of the store's shuttering soon. "If someone is interested, we'd like to talk."


The success of Rubin's bookstore rests on a simple equation: Be hospitable to books, people and life circumstances.

"We are one of the bookstores that really hand-sells," she explained. "We're not worried about market share, we're not worried about our presence in the world. We're worried about selling one book to one customer, and one at a time. I think that's why we've survived.

According to Rubin, the consistent pursuit of learning is the quintessential take-home message of books and of her store.

"The printed word is where you live life, where you grow as a human being, and where you have a sense of generosity to human beings, to the world itself," she said.

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Sara Fay April 30, 2012 at 11:07 PM
Roberta! I miss being your upstairs neighbor. Best wishes for your search!
Carrie Porter May 01, 2012 at 01:07 PM
Sara - we miss you! Anyone else have any favorite Book Stall memories to share?
Laurie Kaplan May 01, 2012 at 06:43 PM
I can't imagine life in Winnetka without the Book Stall or Roberta Rubin. I still have pictures of my 17-year old daughter when she was 4 at an Eloise tea party!
Julie Schmidt May 31, 2012 at 07:01 PM
Congratulations Roberta on your recognition by Publishers Weekly 2012 Bookstore of the Year! Having recently discovered your wonderful store, I am hopeful that you will find a steward to carry on in your footsteps. It truly is an island in the storm of our digital world.


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