North Shore Native Plans to Expand Marketing Franchise to Winnetka

Winnetka native Brian Mattingly is planning to expand his Georgia-based marketing company to the North Shore area and is honing in on Winnetka because of the area’s great schools, higher-income and family-oriented demographic, Winnetka Talk reported. 

Mattingly says his marketing company can help draw new residents to local businesses and provide businesses with insights on their customers that can in turn be used to tailor marketing efforts, Winnetka Talk reported. 

Welcomemat sends direct-mail coupon packages to residents new to a community and tracks how these residents use the coupons through bar-coding technology, lifestyle segmentation and geo-coding to provide businesses an insight to their customers, according to Welcomemat’s website.