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Bradley University

Thursday, September 6, 2012

New Trier Grad Simplifies Chicago Parking Nightmare

A Winnetka native is developing a tech startup called SpotHero aimed at eliminating the headache of parking downtown.

From a Cubs game at Wrigley Stadium to an afternoon at the Shedd Aquarium, the frustration of finding a parking space in some of the busiest neighborhoods in Chicago can sometimes overshadow the fun of the trip. However, Winnetka native and New Trier High School graduate Mark Lawrence, 26, is hoping to change that. Joined by partners Jeremy Smith and Larry Kiss, Lawrence has developed "SpotHero," a website and smartphone app devoted to finding cheap and available parking in Chicago. “The idea came from my personal frustrations with parking,” Lawrence said. “You really don’t know where a space is going to be or how much you’re going to pay. You have to drive in circles. Street parking spots may exist; it may not. I thought, ‘How do we make …

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