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Kellogg School Of Management

Monday, November 19, 2012

Winnetka Resident, Illinois Tools Works CEO Dies at 61

David Speer, a Glenview business owner, passed away on Saturday, November 17.

David B. Speer, 61, passed away on Saturday after batting cancer, according to Glenview.Suntimes.com.  The longtime chairman and CEO of Illinois Tool Works Inc. has been on medical leave from the Glenview-based industrial equipment maker since October, Chicago Tribune reported.  Speer was replaced by E. Scott Santi as CEO, and Robert Morrison as nonexecutive board chairman, according to the News Gazette.  The Winnetka resident joined ITW in 1978 and was elected CEO in 2005. A year later Speer became board chairman, The News-Gazette reported.  ITW stock outperformed the broader market while Speer served as CEO, during that time the company’s revenue also grew about 40 percent, to about $18.2 billion, Crain’s Chicago Business reported.  Born…

Monday, February 6, 2012

Kellogg Business School Ranks Top Super Bowl Ads

Advertisers 'played it safe' this year, professor says.

If you're made of chocolate, it's okay to dance suggestively. If you're a scantily clad lady, not so much. That's at least partly the message in the ranking of best and worst Super Bowl ads by Northwestern University's Kellogg School of Management. This is the eighth year the school's faculty and students have ranked the most anticipated ads of the year. "What's notable about this year versus others is that advertisers played it safe. As a result, we saw fewer standouts, but we also didn't see as many costly mistakes," Clinical Professor of Marketing Tim Calkins said in an article about the ranking on the school's website. Here's the school's list of the top and bottom four. Let us know in our polls below if you agree with the choices. The…

Jim Osburn

1:22 pm on Tuesday, February 7, 2012

The top Super Bowl ad had to be the Kia Sandman/Dream sequence. Nice, funny story line, with the product clearly identified and the "hero" of the story.   more ›

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