North Chicago-based Buster Creative, Inc. received first place recognition at the 2012 Diagnostic Marketing Association (DxMA) Creative Communication Awards held in Chicago, IL. The annual awards reception honors the “best of the best” in diagnostics marketing, advertising, and promotional programming.
Buster Creative won the award for its “Tap into the Future” campaign for DigitalScope, a groundbreaking online microscope slide imaging technology used in laboratory proficiency testing at the College of American Pathologists (CAP) of Northfield, IL.
"We are delighted to win this award,” said Buster Creative’s George Demet. “We continually strive to create memorable campaigns for our clients that help promote their brands.”
"The DX Marketing award is a nice confirmation that the work we create is recognized by our peers" added Alice Hlavin, Principal at Buster Creative.
Like “Google Earth,” DigitalScope delivers an intuitive and dynamic viewing experience that enhances proficiency testing and education for laboratories. Buster Creative worked closely with the CAP to develop an integrated product launch campaign consisting of logo development, print advertising campaign, direct mail, email and web development.
To read more about DigitalScope, visit http://www.cap.org/DigitalScope.
About DxMA
Founded in 1974, The Diagnostic Marketing Association (DxMA) is the only professional organization in this country dedicated to serving the needs of marketing professionals in the diagnostics and healthcare industry. The DxMA provides diagnostic industry leadership by providing industry knowledge, professional development and a venue for the exchange of ideas.
About Buster Creative, Inc.
Buster Creative is a full-service marketing & creative agency headquartered in North Chicago. Since 1993, Buster Creative has delivered memorable, award-winning marketing and design solutions for global, national and local clients in the healthcare and technology industries. For more information, please contact George Demet at 847-775-1525 or visit http://www.bustercreative.com.
